Management

  • LI HIN LUN, ALAN
    Chief Operating Officer

    Mr. Li Hin Lun, Alan is Chief Operating Officer of our Group, with oversight for the day-to-day operations of the Company and the Group. He was appointed to our Board on 1 May 2016. Prior to that, he was the General Manager, Head of Sales and Marketing, ODM/ OEM Business Unit since 1994, with responsibility for the operations, administration and shipping department in our Group’s Hong Kong office for the ODM/OEM Business Unit.

    Prior to joining our Group, Mr. Li had close to seven years of experience working in the die-cast and plastic toy manufacturing industry, having been at Paka Toys from 1991 to 1994 as a senior engineer and a design engineer in Kader Industrial Company Limited from 1989 to 1991. He was also a project engineer at Forwind Windsome Company Limited from 1987 to 1989, engaged in project development of toys from design to manufacturing.

    Mr. Li graduated with a higher diploma in Production and Industrial Engineering from the Hong Kong Polytechnic in 1987.

    Mr.Li has been retired from 1 January 2022, and Mr.Xu Yu Feng, Steven has been appointed as his replacement. The Board of directors are do appreciate Mr.Li’s contribution to the Group for the last 27 years.

  • TANG KAI MAN, NICHOLAS
    Director of R&D and Engineering, ODM/OEM Business Unit

    Mr. Tang Kai Man, Nicholas has been the Director of R&D and Engineering, ODM/OEM Business Unit since 2008 and is responsible for the design, research, development and engineering functions of our ODM/OEM Business Unit. Recently, he is also responsible for the operation and further expansion of our Indonesia plant.

    Prior to joining our group, Mr. Tang has been working in toy manufacturing industry for 30 years. He was the Director/General Manager of Hutchison Harbour Ring Group, Engineering Director of Hasbro Toys, Galco Toys and General Manager of Buddy L (HK) Ltd where he started as Project Engineer. He has extensive experience in product engineering and manufacturing.

    Mr. Tang graduated from the Hong Kong Polytechnic with Associateship in Production and Industrial Engineering and passed the Council of Engineering Institute (CEI) Part 2 in 1977.

  • CHEN YONG CHANG
    General Manager, Loong Run (He Yuan) Toy Company Limited

    Mr. Chen Yong Chang joined our Group in 2000 and has been the General Manager of Loong Run (He Yuan) Toy Company Limited since 2004.

    Prior to joining our Group, he was a supervisor at Wah Shing Toys Co., Ltd for five years and was involved in production planning and material control.

    Mr. Chen is the vice chairman of Yuancheng District Federation of Industry and Commerce in Heyuan since 2012. Since 2020, Mr. Chen is the vice chairman of Heyuan Association of Enterprises with Foreign Investment and an Associate (APVC) of the Professional Validation Council of Hong Kong Industries (PVCHK).

    Mr. Chen graduated with a college diploma in Education in Administration Management from Jinan University in 1996.

  • XU YU FENG, STEVEN
    Group Head of Production Excellence Center
    General Manager, PT. Combine Will Industrial Indonesia d

    Mr. Xu Yu Feng, Steven, is Chief Operating Officer, Group Head of Production Excellence Center and GM (Production) for PT. Combine Will Industrial Indonesia.

    Prior to joining our group in 2020, Mr. Xu was working in various international companies as GM for Shenzhen Longdian Sci-Tech Industrial Co., Ltd. in ASSA ABLOY Asia Pacific and VP Operations in Da Kong (HK) Ltd. Group.

    Mr. Xu obtained his Bachelor of Engineering degree from Tsinghua University in 2007, Master of Philosophy in MEEM from City University of Hong Kong in 2009, and MBA from Hong Kong University of Science and Technology in 2018.

    * with effect from 1 January 2022

  • CHENG SIU CHUNG, CHRIS
    General Manager, Paper Product

    Mr. Cheng Siu Chung, Chris is our General Manager of Paper Product and is responsible for the development and operations of our Paper Product Business Unit.

    Prior to joining our group, Mr. Cheng has over 30 years of extensive experience in the manufacturing field, specializing in paper products and toys. He was the R&D Director and AGM Engineering of QP Group, Product Design & Development Partner of Creative Pro Inc. in Canada, Factory Manager at Tyco Hong Kong Ltd, and AGM/Director of Manufacturing of Shelcore Hong Kong Ltd where he started as Senior Product Designer.

    Mr. Cheng graduated from the Hong Kong Polytechnic with Higher diploma in Product Design in 1979.